Accelerate your Startup’s Growth with Conversational Messaging

Make conversations your biggest Growth Hack

9 Billion+

messages per month


brands across 20+ countries

300 Billion+

messages delivered to date

Trusted by leading brands


Grow your startup with AI-powered chatbots across 30+ messaging channels via Gupshup’s Conversational Messaging Platform

You can apply to Gupshup for Startups if

  • Early stage startup ready to scale
  • Have been founded in the last 7 yrs
  • Can utilize the credits in the next 15 months
  • Have not received credits before from Gupshup


Trusted Across Functions

  • Conversational Marketing

    Acquire leads, nurture and convert them with conversational ads, P2P/A2P messaging tools

  • Conversational Commerce

    Discover products, pay and track via messaging for your startup

  • Conversational Support

    Handle queries and handover to one/many agents via dashboard

AI-powered Self-serve Conversational Tools for Startups

  • No-code AI tools

    No-code AI tools

    Choose from a list of pre-built bot templates, customize its content and instantly publish it. Launch a fully functional bot within minutes

  • Low-code AI tools

    Low-code AI tools

    With flow builder, create a conversation flow for your startup with a graphical editor and create detailed and advanced conversational bots using just point-and-click tools

  • Yo-code AI Tools

    Yo-code AI Tools

    Scripting tools for modeling dialog; or link with tools like Dialogflow and Rasa

Platform Features for Startups


Conversational Messaging Platform

  • Build engaging conversations using our Single API across 30+ messaging channels
  • Easily integrate SMS, Data and Voice messaging into your business flow
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Chatbot Platform

  • Build AI-powered chatbots to engage customers in 2-way conversations across marketing, commerce and support workflows
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Scale as you Grow

  • Robust, secure, low-latency platform that can scale to billions of messages and interactions
  • Platform architecture supports horizontal scaling with proven ability to scale up to 10000 TPS steady traffic and potentially unlimited peaky traffic at short notice
  • 100% component and hardware redundancy and latency based component failover mechanism

Be Secure as you Scale

  • Gupshup is GDPR-compliant and ISOQAR-registered, ensuring confidentiality of data, integrity and availability
  • Gupshup supports SSL Encryption technique TLS 1.2 256 bit AES ISO 27001 certified
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Plug-and-play AI Solutions

  • Leverage NLP-on-the-Fly - An API to process natural language queries with no training needed
  • AI language models are fine-tuned by training on domain-specific vocabulary

Gupshup for Startups Credits

  • SMS


    Deliver text messages to 225 countries through a cost-effective and programmable Single API

    Get delivery validity time parameters to limit retry time

    90% messages get delivered in 0-10 sec

    Get better latency and quality of service

    Avail a Single API for the bulk uploads

    A daily latency report will be sent through the mail

    Competitive pricing with the best available service

    Get a postpaid account for hassle free service

    Get different accounts for different SLAs (promotional and transactional) & OTP

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  • WhatsApp


    Engage with customers on the most used messaging app in the world, and give them the conversational banking experience

    As an early access solution provider for WhatsApp Business, startups can quickly deploy the WhatsApp Business implementations within a few weeks using the full-featured out-of-the-box deployment solution, thereby greatly reducing time to market

    Our Smart Messaging Platform is replete with built-in features for WhatsApp Business like:

    1. Opt-in and opt-out management

    2. Auto-translation of transactional messaging templates

    3. Unified auto-routing logic for best delivery across channels and carriers

    4. Interactive two-way messaging workflows, and

    5. Smart messaging dashboard

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  • RCS


    RCS, an upgrade to SMS, offers enhanced messaging features with rich media, branding, read receipts, and suggested replies on user’s native messaging app

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Grow your startup with AI-powered chatbots across 30+ messaging channels via Gupshup’s Conversational Messaging Platform

Interested in being a Gupshup Partner?

  • Guidance and Mentorship from Gupshup Leadership
  • Early Access to Gupshup Products
  • Product Support
  • Startup Credits for your cohorts
  • Co-marketing opportunities