Launching Conversation Cloud - Reimagine CX in the Digital Age. Learn More
NEW! Pre-Approved WhatsApp Templates To Keep Your Customers Closer Explore
Conversational Internet is digitizing the other half of the world Learn More
You asked for our Gen AI secret sauce - Launching ACE LLM! Explore

Take Your Restaurant Online With Messaging

On June 03, 2021

Presenters

Co-Founder and CEO
Beerud Sheth
VP Marketing
Srinivas B Vijayaraghavan

Notes

In this episode of the #ConversationalMessaging Podcast, join Gupshup CEO Beerud and VP of Marketing Srini, as they discuss how the pandemic and the rise of digital smartphones affected the consumers’ dining experience. They talk about how conversational messaging allows restaurants to receive a “natural” and personalized dining experience, at the comfort of their own homes.

How The Dining Experience Evolved

The global forces that affected the Food & Beverage industry for the past year are the pandemic and the rise of digital smartphones. Because people have been discouraged to dine-in for the collective good, a lot of consumers relied on online platforms to put in their orders in restaurants. However, despite the presumed comfort of this approach, it doesn’t seem to give consumers a “natural” experience that is comparable to in-house dining.

Consumers Value Personal Experience

Beerud thinks there’s an unmet opportunity for restaurants — the opportunity to provide a personalized digital experience. Some examples he mentions are: creating a loyalty program, offering coupons, giving special benefits to regulars, personalizing the ordering process through links or QR codes, and such.

Once you can offer these conversational experiences, it makes it much easier. When I say conversational, it can support both structured and unstructured interactions.

Beerud Sheth, CEO of Gupshup

Break The Normal

Many businesses, especially the small ones, think that going digital and transitioning to conversational messaging is hard—but it’s not. Companies like Gupshup make it possible by offering models with built-in integrations, which can be used immediately and have flexible and convenient pricing. The best part is that conversational messaging for restaurants is easy to blend into any marketing campaign, so it covers every aspect of the restaurant interaction.

Recommended Resources

Sample Case Study

Case Study- How Gupshup’s WhatsApp Business Solution Helped Tata CLiQ achieving 10X ROI in monthly sales.
Read More >

Whatsapp Direct Messaging API

Know what is WhatsApp direct messaging api, how you can leverage it.
Read More >

Austrian Skin Wear brand’s quarterly online sales revenue rises by 3% with Gupshup’s ‘Retail AI brain’

Case Study- Austrian Skin Wear brand’s sales revenue rises by 3% with Gupshup ‘Retail AI brain’
Read More >