Hosted and On-prem FAQ
Conversational messaging refers to a one-on-one conversation between a business and an individual when they are not face to face. That individual could be a prospective/existing/past client. This is more personal and possibly targeted than, for example, that individual seeing a newspaper or magazine ad of that business.
A business can use conversational messaging across several platforms, ensuring that the messages reach the largest number of people. We at Gupshup offer a bouquet of more than 30 channels across which we can help curate your messaging to your target clientele.
Chatbots are a very useful mode of communication between a business and other businesses or individuals. They are a dependable conversational messaging platform that can provide a useful engagement to the customer for standard queries or enquiries. For the business too, chatbots can be an efficient way to create a database of prospective or current clients who might have visited their website or sent them a message on WhatsApp or Facebook Messenger. The reason a chatbot works better than email or SMS blasts is that it is usually a two-way conversation wherein the business usually responds to a message from the user.
A business can carry on two-way communication with an individual using multiple channels. There are social media platforms like Facebook Messenger or WhatsApp, and then there is SMS text messaging. Emails have also been used for a long time for effective conversational messaging. Additionally, a business can set up automated chatbots as an additional communication channel.
As prospective clients move downwards into the sales funnel to evolve as clients, a business might need to use all or most of these channels at the same time. It is important to set up both online and offline touchpoints for the customer to ensure that consistent messaging is delivered, also called omni-channel messaging.
A good conversational messaging API is the best way for any business to implement omni-channel messaging for clients, vendors and other stakeholders. The reason is that different people prefer different channels. Some like WhatsApp, others prefer Facebook or Instagram, while some might be most comfortable with good old SMS texts.
At Gupshup, we can set up a conversational messaging API for your business that can offer you the use of more than 30 such channels. You can use our ready-to-use APIs or collaborate with us to custom design a specific API and simultaneously ensure that your business does not miss out on any prospect.
Gupshup has developed an on-premise conversational messaging platform, which is the best in class, by far. It is a centralized platform that provides a single solution to the messaging needs of different silos of a business. On the other end of the spectrum, we also help host and integrate conversations with multiple vendors.
If you are looking for a dependable platform for your omni-channel messaging, then Gupshup is what you need; we provide very high performance at very low latency. As your business grows, we help make it possible to scale up your messaging capabilities without compromising on security.
