How Brands Can Leverage Conversational Messaging to Improve Customer Engagement

A fast-paced business environment is driven by quick suggestions and instant responses. Messaging apps hold the key, for they are fast becoming platforms for chatbot development.

While there are several messaging platforms available, experts bet big on WhatsApp, Instagram, SMS, Rich Communication Services (RCS), and Google Business Messages (GBM).

Leveraging its expertise and deep domain knowledge about Conversational AI, Gupshup has compiled a guide titled “How Brands Can Leverage Conversational Messaging to Improve Customer Engagement.”

This guide talks in detail about:

• WhatsApp Business API
• Instagram Messaging API
• SMS API
• Rich Communication Services (RCS)
• Google Business Messages (GBM)