Everything You Wanted to Know About RCS

Rich Communication Services (RCS) is the new form of SMS that helps you deliver an OTT app-like experience on the native messaging app of your Android phone. While this is just the most basic thing that could be said about the RCS, there are lots of fascinating aspects that can be unleashed by leveraging it for business messaging.
Read on to understand the pathbreaking work undertaken by Gupshup—a global thought leader in RCS— to help brands delight their customers through RCS Business Messaging.

This eBook helps you understand:

• The inherent drawbacks of SMS API
• The new features added to upgrade SMS
• Some of the brands using RCS
• Rich Communication Services