How Conversational Messaging is driving Conversational Apps

Conversational messaging is the new customer engagement paradigm shift that is bringing businesses closer to their customers, by enabling human-like conversations on commerce, marketing and support, on messaging channels such as WhatsApp, SMS, Instagram, Telegram, etc, that customers are already comfortable with.

Learn how customer engagement apps have evolved in the last three decades, and why it has taken them a while to become truly conversational apps.

In this ebook, you will discover:

• The journey of customer engagement apps
• The proliferation of messaging channels built on data services or “IP Messaging”
• Illustrations of the power of conversational messaging