In episode 16 of the Conversational Messaging Podcast, Rumi Ambastha, Director of Brand Marketing at The Man Company, joins Gupshup’s VP – Marketing, Srinivas Vijayaraghavan to discuss how her team at The Man Company humanize, personalize and optimize their chatbot experience on their website. She talks about how they consistently create new content for their chatbot and interactions for over 100 SKU’s with their users.

“So, it becomes extremely crucial for a D2C brands like ours, because you are talking to all kinds of men, different age, different region, different language, and you are talking to them not just on online, you’re talking to them offline, you’re talking to them on your DMs, on your social media. So, your conversation in all the spaces need to be, need to have the same tonality or the same language.” – Rumi

Rumi mentions how chatbots are a powerful to tool for e-commerce companies like The Man Company.

Why? Well, they allow them to scale their customer interactions. Instead of having a team member, having to spend their time with a customer, a chatbot can be programmed to answer any and every question a customer may have. But to make that experience a positive one for the customer, the messaging needs to be deeply thought about.

Rumi walks us through exactly they do so at The Man Company. Listen to know more.