Gupshup's WhatsApp API
    Self Serve Pricing

    Gupshup charges a standard 0.001 USD per message fee. WhatsApp charges conversation based fee and it is billed at actuals. Know more. Please refer below

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    ComponentPrice (in USD/msg)

    WhatsApp per conversation fee

    • Business initiated conversation
    • User initiated conversation
    • First 1,000 conversations per month per WABA
    • Conversations starting from Ads that click to WhatsApp or Facebook page CTAs

     

    • Free
    • Free

    Gupshup per message fee (includes all messages in conversation)

    • Template message (for outgoing text/media up to 64KB)
    • Session message (for outgoing text/media up to 64KB and all incoming text/media)
    • Additional media (for outgoing text/media above 64KB)

     

    Free credit for testing by Gupshup5.000
    * Unlimited free messaging after capping reached. WhatsApp fee will be charged at actuals.The extra amount deducted after the capping limit will be refunded at the end of the day.
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    Additional Gupshup Media Fee Table

    Media size rangeMedia fee
    Setup or maintenance feeFree
    Incoming media (any size)0.0000
    Outgoing media up to 64KB0.0000
    Outgoing media larger than 64KB, up to 5MB0.0010
    Outgoing media larger than 5MB, up to 10MB0.0020
    Outgoing media larger than 10MB, up to 15MB0.0030
    Outgoing media larger than 15MB, up to 20MB0.0040
    Outgoing media larger than 20MB, up to 25MB0.0050
    Outgoing media larger than 25MB, up to 30MB0.0060
    Outgoing media larger than 30MB, up to 35MB0.0070
    Outgoing media larger than 35MB, up to 40MB0.0080
    Outgoing media larger than 40MB, up to 45MB0.0090
    Outgoing media larger than 45MB, up to 50MB 0.0100
    Outgoing media larger than 50MB, up to 55MB 0.0110
    Outgoing media larger than 55MB, up to 60MB 0.0120
    Outgoing media larger than 60MB, up to 65MB 0.0130
    Outgoing media larger than 65MB, up to 70MB 0.0140
    Outgoing media larger than 70MB, up to 75MB 0.0150
    Outgoing media larger than 75MB, up to 80MB 0.0160
    Outgoing media larger than 80MB, up to 85MB 0.0170
    Outgoing media larger than 85MB, up to 90MB 0.0180
    Outgoing media larger than 90MB, up to 95MB 0.0190
    Outgoing media larger than 95MB, up to 100MB 0.0200
    Outgoing media larger than 100MB Not Allowed
    * Unlimited free messaging after capping reached. WhatsApp fee will be charged at actuals. Extra amount deducted after the capping limit is reached will be refunded at end of every day.
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