Get the best out of WhatsApp messaging

Best Practices for WhatsApp messaging templates to secure approvals

• Message Template Name: Make your message template name clear. Instead of using a name like 'template_014,' use 'bus_ticket_details'
• Providing more clarity gives reviewers context around how the message template will be used. Add a sample when submitting a template, wherever possible
• When a business wants to have the same template content in various languages, create the template under one template name and include all different languages in a single submission
• If you need a message template to reopen the 24-hour window, start with a mention of the previous conversation thread
• Delete templates you don’t plan to use. There’s a limit of 250 templates per WABA
• Parameter values can’t have newline characters. To display multiple options like a list, and if the number of options varies by customer (e.g., travel quotes, items in an order), create as many templates as there are options, Or create one template with a Quick Reply button “Show More”
• Create templates 1:1 in nature for a personalised experience
• Avoid acronyms