Scale your customer engagement with a reliable and proven SMS API

Send and receive text messages without latency, with a superior network of direct carrier connections in over 225 countries

VM-GUPSHUP
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Trusted by leading brands globally

Enhance customer experience

Enhance customer experience with smart SMS campaigns and alerts

  • Reach your audience at scale with personalized bulk messages and send relevant launches, offers, deals
    and discount codes
  • Ensure mission-critical messages such as OTPs, transaction alerts are always on time with a prioritizing system to handle peak loads
  • Get more from your SMS marketing campaigns by enriching your content with trackable URL links
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Engage at scale

Engage at scale with
secure, compliant 2-way conversations

  • Let customers message you back with 2-way conversations on SMS using dedicated long and
    short-codes
  • Establish credibility and differentiate from
    spammers with Google verified messages and
    clear branding
  • Send uninterrupted SMS messages by complying
    with DLT registration with an AI powered algorithm
    that takes care of templates and Sender IDs
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Optimize costs and serve better with intuitive support

Enjoy reliable, low latency delivery - worldwide

  • Communicate on-time with our enterprise grade
    platform and automatic fallback to voice, WhatsApp
    after a specified time
  • Monitor and troubleshoot message delivery, track
    your global SMS sends and responses with a live
    monitoring dashboard
  • Send and receive messages in foreign and regional languages with support for unicode characters
  • 98%

    Open rates

  • 225+

    Countries
    globally

  • 9bn+

    Messages sent
    per month

Learn about the basic and advanced API features enabling you to send and receive SMS messages
Learn more

A reliable, scalable and feature-rich SMS API

  • Pre-defined templates

    Pre-defined templates

    Execute faster with
    messaging templates and
    opt-in forms for use cases
    across your customer's
    journey

  • Verify customer identity

    Verify customer identity

    Add a second layer of run-
    time authentication for user verification and transactions using OTP

  • Proven quality and scale

    Proven quality and scale

    Get reliable delivery with premium routing
    and proven scale of billions
    of transactions every month

  • Real-time analytics

    Real-time analytics

    Facilitate a seamless
    connection of two on-call
    entities without disclosing
    phone numbers with number
    masking solution

  • Globally compliant

    Globally compliant

    Allow agents and customers to place a call instantly with a single click directly from the
    web or mobile app with click-to-call and click-to-video

  • Alphanumeric Sender ID

    Alphanumeric Sender ID

    Enable customizable and personalized recorded voice interactions without human intervention

SMS for any business

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Easily authenticate new users, make logins secure, and safeguard transactions with OTPs

Secure authentication

Integrate quickly with apps and platforms you already use to create powerful solutions

Initiate conversations and nurture leads directly from CRM. Automate order tracking, notifications, alerts, and customer feedback.

zoho
Salesforce
Hubspot
Freshworks
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Frequently Asked Questions