Build stronger customer connections with WhatsApp Business API

Engage customers across sales, marketing and support journeys - with their consent, conversationally and in real-time

WhatsApp business API

Explore how click-to-chat ads can increase RoI and improve buyer journey

Increase brand sales by speaking with customers directly on WhatsApp using click-to-chat ads powered by Gupshup

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Trusted by leading consumer brands globally

WhatsApp chatbot for marketing

Create marketing
campaigns that convert

  • Send promotions, offers, and back-in-stock alerts while respecting customer permissions
  • Set up campaigns, send abandonment notifications, appointment alerts and re-buy reminders
  • Trigger order and booking confirmations, subscription reminders, delivery updates and more
Customer <br> acquisition costs

acquisition costs

top wave
WhatsApp chatbot for commerce

Sell more with your
WhatsApp store

  • Showcase relevant products from your catalog with WhatsApp product messages through commerce API
  • Send interactive multi and single-product messages to present products from your inventory
  • Allow adding products to the shopping cart without risking obsolete information such as price and availability
Upsell & cross-sell <br> revenue

Upsell & cross-sell

Bottom Wave
WhatsApp chatbot for support

Deliver on moments of truth
with 1:1 customer support

  • Complement customer care with smart Whatsapp chatbots that can handle bulk of the routine queries
  • Reduce response time and operational costs with canned responses and self-serve flows
  • Gracefully handover to live agents for complex queries or irate customers
Query resolution <br> time

Query resolution

Programmable 2-way conversations
with unmatchable scale and speed

  • Break the language barrier

    Break the language barrier

    Deliver multi-lingual support and auto template translation to converse in user’s preferred language

  • Security and quality standards

    Security and quality standards

    Earn trust with clear opt-in requirements, security built in at every layer and end to end encryption

  • Rapid onboarding

    Rapid onboarding

    Fast-track the tedious groundwork, verification hassles and security approvals with 50% faster onboarding

  • Custom, pre-approved templates

    Custom, pre-approved templates

    Simplify launches with our template library for all your needs - appointment reminders, shipping updates, OTPs, alerts and more

  • Rich communication formats

    Rich communication formats

    Elevate campaign performance with engaging images, videos, PDFs, CTAs & quick-reply buttons enabling rich 2-way chats

  • Advanced analytics

    Advanced analytics

    Serve better with insights into trending user queries, stages and reasons for drop-offs and query resolution times

Integrate quickly with apps and platforms you already use to create powerful solutions

Initiate conversations and nurture leads directly from CRM. Automate order tracking, notifications, alerts, and customer feedback

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Frequently Asked Questions