Enable engaging conversations seamlessly across 30+ channels using a single API

Acquire, engage and retain customers using Gupshup’s Smart Messaging platform for all your business needs

Messaging API

Interact and transact with your customers seamlessly across 30+ messaging channels using Gupshup’s Single API for Messaging

9 Billion+

messages per month


brands across 20+ countries

300 Billion+

messages delivered to date

Trusted by leading brands


Gupshup Single API for Messaging


Engage across 30+ messaging channels


Increase Messaging Efficiency

  • Avoid template rejections with our pre-approved messaging templates. Secure customer opt-ins easily for WhatsApp
  • Opt-ins
  • Templates

With Advanced APIs that help automate key journeys like

  • 2 factor authentication, KYC
  • Lead gen journeys, Customer feedback journeys
  • EMI Collections journey
  • Custom forms based on business requirements

Create automatic failover options with Gupshup Messaging

  • If an SMS fails to send for any reason, automatically send a Gupshup Messaging message as a fail-over option
  • Gupshup Messaging provides you with a device and operating system agnostic 2-way messaging capability

Protect sensitive customer information like transaction value, account balance etc with

  • Captcha
  • Disappearing text
  • 3-factor authentication and other security measures
  • Gupshup is ISO 27001 certified and GDPR compliant company that supports SSL Encryption technique TLS 1.2 256 bit AES


  • Auto Intelligent Routing

    Auto Intelligent Routing

    Optimized message delivery across channels and carriers with built-in Auto Intelligent Routing

  • Auto Template Translation

    Auto Template Translation

    Deliver rich personalized content to every customer as per individual and regional preferences with auto-translate template messages

  • Rich Conversational Messaging

    Rich Conversational Messaging

    Enable conversational workflows to drive customer engagement and loyalty by sending and receiving rich media like images, videos, geo-location and documents

  • User Preference Management

    User Preference Management

    Capture and manage customer's opt-in preferences, content preferences & channel preferences to deliver meaningful customer experiences

A solution optimized for cost, speed and quality

  • Customization

    Easily configurable APIs to seamlessly integrate SMS, data and voice messaging into your business flow

  • Scalability

    Supports horizontal scaling with proven ability to scale up to 10000 TPS steady traffic and potentially unlimited peak traffic at short notice

  • Security & Certification

    Gupshup is ISO 27001 certified and GDPR compliant company that supports SSL Encryption technique TLS 1.2 256 bit AES

  • Latency & QOS

    Offers one of the lowest latency and superior quality of service within the industry

  • Operator Connectivity

    Provides global reach with a network of international operators across over 225+ countries for enhanced customer service

  • Reliability

    Strengthens reliability with 100% component and hardware redundancy and latency based component failover mechanism